VIJESTI. NEWS.
XRculture Transforms European Heritage into Holographic Journeys for Tourism Lovers. Six captivating destinations across Europe will soon offer visitors a new way to experience history — through immersive holographic postcards powered by XR technology. Imagine holding history in your hands — where ancient cities, castles, and monuments rise before your eyes, brought to life through shimmering holograms. This vision is becoming a reality through XRculture, an EU-funded project at the forefront of digital cultural heritage innovation.
XRculture pretvara evropsko naslijeđe u holografska putovanja za ljubitelje turizma. Šest fascinantnih destinacija širom Evrope uskoro će posjetiocima ponuditi novi način doživljaja historije — kroz imerzivne hologramske razglednice pokretane XR tehnologijom. Zamislite da u rukama držite historiju — gdje drevni gradovi, dvorci i spomenici oživljavaju pred vašim očima, prikazani kroz svjetlucave holograme. Ta vizija postaje stvarnost zahvaljujući projektu XRculture, koji uz podršku Evropske unije predvodi inovacije u oblasti digitalnog očuvanja kulturnog naslijeđa.
XRculture project harnesses the power of 3D digitisation, artificial intelligence, and extended reality (XR) to enrich the Common European Data Space for Cultural Heritage. Its mission is to make cultural treasures more accessible, interactive, and engaging — not just preserved, but reimagined for the next generation of travellers, learners, and dreamers.
At the heart of XR Culture’s tourism innovation is the AR hologram function within the 3D-heritage.eu platform, developed to repurpose existing 3D models into interactive XR experiences. Using only a mobile phone and a simple foldable hologram pyramid, visitors can explore holographic projections of cultural landmarks anywhere — from museum galleries to outdoor heritage sites, in an innovative, excited way.
This hybrid experience combines the physical charm of travel with the magic of digital storytelling. No expensive hardware or complex software is required — just curiosity, creativity, and a love for culture.
Projekat XRculture koristi snagu 3D digitalizacije, vještačke inteligencije i proširene stvarnosti (XR) kako bi obogatio Zajednički evropski podatkovni prostor za kulturno naslijeđe. Njegova misija je učiniti kulturna blaga pristupačnijim, interaktivnijim i zanimljivijim — ne samo sačuvanim, već i ponovo osmišljenim za novu generaciju putnika, učenika i sanjara.
U središtu turističke inovacije projekta XRculture nalazi se AR hologramska funkcija unutar platforme 3D-heritage.eu, razvijena s ciljem da postojeće 3D modele pretvori u interaktivna XR iskustva. Koristeći samo mobilni telefon i jednostavnu sklopivu hologramsku piramidu, posjetioci mogu istraživati hologramske projekcije kulturnih znamenitosti bilo gdje — od muzejskih galerija do spomeničkih lokaliteta na otvorenom, na inovativan i uzbudljiv način. Ovo hibridno iskustvo spaja fizički šarm putovanja s magijom digitalnog pripovijedanja.
Six heritage destinations across Europe have been selected through the project’s open call to create holographic postcards – immersive experiences for visitors at locations:
Šest destinacija kulturnog naslijeđa širom Evrope odabrano je putem javnog poziva projekta za kreiranje hologramskih razglednica — imerzivnih iskustava za posjetioce na lokacijama:
- Bosnia and Herzegovina: Planet Sarajevo
- Germany: “Bremen Cog” at the German Maritime Museum
- Greece: Syros Island – Hermoupolis
- Italy: The Roman City of Augusta Bagiennorum
- Slovenia: Romanesque Rotunda of St. Nicholas in Selo
- Ukraine: The Old Castle of Kamianets-Podilskyi
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The Planet Sarajevo project was realized with the support of BH Telecom, Sarajevska Pivara, NLB Bank, and Kommerling, under the patronage of the Federal Ministry of Tourism and Environment and the City of Sarajevo.
Projekat Planet Sarajevo je realiziran uz podršku BH Telecoma, Sarajevske pivare, NLB Banke, kompanije Kommerling, i pokroviteljstvo Federalnog ministarstva turizma i okoliša i Grada Sarajeva.
Priznanje „Vizija 100“ ustanovljeno je 2023. godine i dodjeljuje se za izuzetne projekte, inicijative i poslovne poteze koji doprinose jačanju i podršci domaće ekonomije. Ove godine dodijeljeno je pojedincima, kompanijama i institucijama koje su prepoznate po svojoj održivosti, inovativnosti i podršci lokalnim zajednicama, kao i po stvaranju pozitivnog ekonomskog i društvenog okruženja. Planet Sarajevo je prepoznat kao jedinstveni projekat koji spaja kulturu, umjetnost i digitalnu tehnologiju u savremeni narativ legendi i mitova Sarajeva. Kao prva ovakva postavka u regiji, Planet Sarajevo doprinosi razvoju kulturnog turizma i jačanju lokalne kreativne industrije.
‘Naš cilj je bio stvoriti prostor koji povezuje prošlost i budućnost – mjesto gdje se tradicija susreće s tehnologijom, a emocija sa znanjem. Ovo priznanje nam je posebno važno je dolazi od poslovne zajednice. Ovo je priznanje i potvrda da kreativna industrija, umjetnost i inovativnost mogu biti i pokretači društvenog napretka i ekonomskog razvoja,’ izjavila je Edina Selesković, autorica postavke Planet Sarajevo.
Nagrada Vizija 100 dodatno potvrđuje značaj Planeta Sarajevo kao nove kulturne i turističke atrakcije grada, te kao primjera održivog modela saradnje između umjetnosti, biznisa i društva.
The Vision 100 Award was established in 2023 to honor outstanding projects, initiatives, and business achievements that contribute to strengthening and supporting the domestic economy. This year, the award was presented to individuals, companies, and institutions recognized for their sustainability, innovation, and support for local communities, as well as for creating a positive economic and social environment. Planet Sarajevo was recognized as a unique project that blends culture, art, and digital technology into a contemporary narrative of Sarajevo’s legends and myths. As the first exhibition of its kind in the region, Planet Sarajevo contributes to the development of cultural tourism and the growth of the local creative industry. ‘Our goal was to create a space that connects the past and the future — a place where tradition meets technology, and emotion meets knowledge.
This recognition is especially meaningful because it comes from the business community. It confirms that the creative industry, art, and innovation can also be drivers of social progress and economic development,’ said Edina Selesković, author of the Planet Sarajevo exhibition. The Vision 100 Award further affirms the significance of Planet Sarajevo as a new cultural and tourist attraction of the city, and as an example of a sustainable model of collaboration between art, business, and society.
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Projekat je realiziran uz podršku BH Telecoma, Sarajevske pivare, NLB Banke, kompanije Kommerling, i pokroviteljstvo Federalnog ministarstva turizma i okoliša i Grada Sarajeva.
U razgovoru koji je vodilo Seno Musabegović učestvovali su akademik Mile Stojić i glumac Izudin Bajrović, a prikazan je i dio intervjua koji je Sidran dao specijalno za Planet Sarajevo. Autorica postavke Edina Selesković istakla je da je Sidran bio ‘najjači vjetar u leđa’ tokom stvaranja muzeja koji nosi ime po njegovoj pjesmi i knjizi Planet Sarajevo. Stojić je naglasio da je Sidranov odnos prema Sarajevu jedinstven, usporediv s Borhesom i Buenos Airesom ili Kavafijem i Aleksandrijom, te da će njegov duh zauvijek ostati upisan u grad.
Miranda Sidran, predsjednica Fondacije Sidran, kazala je da su svi festivalski događaji privukli veliku pažnju i probudili emocije, a Planet Sarajevo obogatio kulturnu scenu grada. Musabegović je dodao da Sidran kroz poeziju i film stvara mapu Sarajeva – grada čiju dušu oživljava kroz mirise, zvuke i slike. Direktor projekta Zlatko Berbić istakao je ponos što Planet Sarajevo postaje mjesto okupljanja kulturne zajednice, podsjećajući da je Sidran pjesnik kojeg će Sarajevo uvijek pamtiti. Sidranovo stvaralaštvo ostaje trajni dio identiteta grada – dokaz da Sarajevo živi kroz svoje pjesnike i njihova djela.
In the discussion led by Seno Musabegović, participants included academic Mile Stojić and actor Izudin Bajrović, and a segment of the interview that Sidran gave especially for Planet Sarajevo was also shown. The author of the exhibition, Edina Selesković, emphasized that Sidran was ‘the strongest wind in our sails’ during the creation of the museum, which bears the name of his poem and book Planet Sarajevo. Stojić highlighted that Sidran’s relationship with Sarajevo is unique, comparable to Borges and Buenos Aires or Cavafy and Alexandria, and that his spirit will forever remain inscribed in the city. Miranda Sidran, president of the Sidran Foundation, said that all festival events attracted great attention and awakened deep emotions, while Planet Sarajevo enriched the city’s cultural scene.
Musabegović added that Sidran, through poetry and film, creates a map of Sarajevo – a city whose soul he brings to life through scents, sounds, and images. The director of the project, Zlatko Berbić, expressed pride that Planet Sarajevo is becoming a place for the city’s cultural community to gather, reminding that Sidran is a poet Sarajevo will always remember. Sidran’s creative work remains a lasting part of the city’s identity – proof that Sarajevo lives through its poets and their art.
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Planet Sarajevo je izložbena postavka realizovana uz podršku BH Telecoma, Sarajevske pivare, NLB Banke, Kommerling, i pokroviteljstvo Federalnog ministarstva turizma i okoliša i Grada Sarajeva.
Ovo značajno priznanje dodijeljeno je za inovativan pristup interpretaciji kulturne baštine Sarajeva, kroz autentično, edukativno i emotivno iskustvo koje Planet Sarajevo pruža svojim posjetiocima.
Legende, mitovi, fotografije, zvukovi i autentične uspomene utkane su u postavku koja oživljava duh prošlih decenija, podsjećajući na vrijednosti koje su oblikovale Sarajevo kakvo poznajemo danas.
Tourism Expo Sarajevo je vodeći međunarodni sajam turizma u Bosni i Hercegovini, koji okuplja ključne aktere iz oblasti turizma, ugostiteljstva, kulture i kreativnih industrija. Kroz izložbeni, konferencijski i networking program, sajam promoviše inovacije, saradnju i razvoj održivog turizma u regiji.
This prestigious recognition was awarded for the innovative approach to interpreting Sarajevo’s cultural heritage through the authentic, educational, and emotional experience that Planet Sarajevo offers its visitors. As a new cultural attraction, Planet Sarajevo brings to life the spirit of the city from the 1950s, 60s, 70s, and 80s — a period when Sarajevo was the epicenter of music, sports, art, community, and good vibes. Through modern technology, multimedia installations, and interactive content, visitors embark on a visual and emotional journey through time. Legends, myths, photographs, sounds, and authentic memories are woven into the exhibition, bringing to life the spirit of past decades and reminding visitors of the values that shaped the Sarajevo we know today.
Tourism Expo Sarajevo is the leading international tourism fair in Bosnia and Herzegovina, bringing together key players from the fields of tourism, hospitality, culture, and the creative industries. Through its exhibition, conference, and networking program, the fair promotes innovation, collaboration, and the development of sustainable tourism in the region.
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Planet Sarajevo je izložbena postavka realizovana uz podršku BH Telecoma, Sarajevske pivare, NLB Banke, Kommerling i pokroviteljstvo Federalnog ministarstva turizma i okoliša i Grada Sarajeva.
‘Ono što često pričamo prijateljima, porodici, ljudima koji dolaze u ovaj grad, pretočili smo u nešto što mogu dotaknuti, što može prezentovati taj trenutak i pokazati zašto je Sarajevo bilo toliko važno. Sada imamo priliku da, na način koji je interesantan i onima od sedam i onima od 77, ispričamo da smo imali vrhunske arhitekte, vrhunske umjetnike, vrhunske filmaše, naučnike, poslovne ljude i sportaše, ali i da dokažemo da ovaj grad ide naprijed i da ne gledamo stalno unazad te da vidimo na koji način Sarajevo ponovo može biti regionalni centar’, rekla je autorica postvke, Edina Selesković na otvorenju. Direktor projekta Interpretacijski centar Planet Sarajevo, Zlatko Berbić, kazao je da je ovaj centar ujedno i odgovor na izazove novog vremena i nove publike koja odrasta s mobitelom.
‘Mladi ljudi danas žele da budu učesnici, da imaju vlastita iskustva. Cijeli Planet Sarajevo je napravljen da bude univerzalno drugačiji, savremen – da bude planet. Dakle, nije planeta, planeta može biti manja, ali Planet Sarajevo je priča o Sarajevu na univerzalni, globalni, svjetski i savremeni način. Kada uđete unutra, vidite da ima četrdeset i nešto ekrana i možete sami birati sadržaj’, kazao je Berbić.
‘Planet Sarajevo predstavlja zlatno doba grada na koje smo svi izuzetno ponosni i želimo ga podijeliti sa svijetom. Pozivam sve svoje sugrađanke i sugrađane da posjete novootvoreni muzej, ali i da budu dobri domaćini svim gostima’, rekao je gradonačelnik na otvorenju. Postavku je moguće je pogledati svakog dana od 11 do 19 sati.
‘What we so often tell friends, family, and visitors to this city, we’ve turned into something you can touch—something that can present that moment and show why Sarajevo mattered so much. Now we have the chance, in a way that’s engaging for those who are seven and those who are seventy-seven, to say that we had top architects, top artists, top filmmakers, scientists, business leaders, and athletes—and to prove that this city is moving forward, that we’re not always looking back, and to see how Sarajevo can once again be a regional center,’ said Selesković at the opening.
The director of the project, Interpretation Center Planet Sarajevo, Zlatko Berbić, said that this center is also a response to the challenges of a new era and a new audience growing up with mobile phones. ‘Young people today want to be participants; they want their own experiences. The entire Planet Sarajevo was designed to be universally different, contemporary—to be a planet.
So, it’s not a planet as in something small; Planet Sarajevo tells Sarajevo’s story in a universal, global, and contemporary way. When you enter, you see forty-something screens and you can choose the content yourself,’ said Berbić.
‘Planet Sarajevo represents the city’s golden age, which we are all extremely proud of and want to share with the world. I invite all my fellow citizens to visit the newly opened museum and to be good hosts to all our guests,’ said the mayor at the opening. The exhibition can be visited every day from 11 a.m. to 7 p.m.
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Planet Sarajevo je izložbena postavka realizovana uz podršku BH Telecoma, Sarajevske pivare, NLB Banke, Kommerling i pokroviteljstvo Federalnog ministarstva turizma i okoliša i Grada Sarajeva.